👉 Apply for 1:1 Coaching
Optimise Your Running Mechanics
Perfect Running Form Checklist Running Mechanics 101 Personalised Running Mechanics Analysis
Programs
Speed Program Couch to 5K Program Half Marathon Program Knee Rehab Program Training Hub FootyFit
Podcast Blog About Contact

MYB 033: Myken Daeda
Why Small Health & Fitness Businesses Fail Myken proudly wears the midwestern badge of honour, while loudly cheering on the Wisconsin Packers and Badger teams! Having gained her degree in Marketing, her actual true knowledge and love of running businesses have come from her real-world, hands-on health and fitness experience of 12 years. Starting at the bottom cleaning toilets, washing down equipment, and making 100+ lead calls a day; She has gained her overall experience opening businesses from the ground up, hitting first-year revenue and member records, earning a National Manager of the Year Award out of 2500+ employees, to owning her own brick and mortar business. Some would say she specialises in the implementation and execution of systems and processes that directly correlate with your business’s revenue and client membership growth. Others would say that her coaching approach is that of tough love, honesty, and motivation. She has helped hundreds of clients get on the path to success. Every brick & mortar studio and online business is different, but if you are willing to put in the work and make things happen, then she will find a way to help you succeed in this journey. Go Pack Go! In this episode, you’ll learn: - How to grow your way up to being a ground-level manager and ultimately own your own studio - How Myken helped one of the world’s most successful boutique fitness studio owners grow and sell their businesses - How Myken transitioned from her very good-paying job and into starting her own business - The habits that allowed her to fly around the country as a regional manager of 30+ locations, heavily pregnant, and still do all that she did - What eating healthy doesn’t look like - How your diet affects your hair - The important role nutrition plays in restructuring your brain - Why using an online calendar to schedule absolutely EVERYTHING is so important to success - The importance of meditation - How (and why) to meditate on the move - Why Myken would not go to college and would go straight into the workforce if she had her time over - How a “horrible interviewer” can deliver the best interview ever - The #1 thing businesses that have flourished during COVID-19 have done that other businesses haven’t - The best marketing challenges to use during the holidays - How a studio in New York signed up 53 new members in 1 week - Hard sells versus soulful selling - How to sell without feeling too pushy - Why Myken sold her studio - The power of manifestation - The best money you can ever spend - The 1 thing I’m trying to convince Myken of - What you need to do when hiring - Plus, Myken’s words of wisdom for any boutique fitness studio owner The Effects of Protein on Your Hair 13:16 - 14:51 Using Nutrition to Restructure Your Brain 16:17 - 17:19 (17:44) Meditation for Anxiety 20:20 - 21:27 The Best Form of Meditation (and Relaxation) 22:34 - 24:18 The #1 Thing Businesses That Have Flourished During COVID-19 Have Done That Other Businesses Haven’t 38:27 - 39:53 Connect with Myken: Instagram: Pinterest: Facebook: Facebook Group: Boutique Fitness Coalition Boutique Fitness Coalition Facebook Group: Ready.Aim.Empire Podcast: Want more? Connect with me on & for behind-the-scenes footage! Plus, Myken and I will be live on Instagram to dive even deeper into this episode and answer all your questions!